AI Super Apps Take Center Stage at 36Kr’s 2025 Conference
At the 2025 36Kr Future Tech Conference, one of the hottest topics that captured industry attention was the rise of AI Super Apps. These next-generation platforms are designed to combine multiple services—such as communication, shopping, finance, productivity, and more—into a single intelligent application powered by artificial intelligence. The discussion marked a turning point in how digital experiences will be shaped in the coming years.
Industry leaders and AI researchers at the conference emphasized how AI Super Apps are no longer just a concept; they are becoming a reality thanks to advancements in machine learning, natural language processing, and personalized user experience technologies. These apps aim to act as intelligent personal assistants, capable of understanding user behavior, predicting needs, and executing complex tasks across multiple domains seamlessly.
One of the key themes discussed was integration. AI Super Apps are being developed to bridge the gap between isolated applications by offering a unified digital space. Instead of switching between apps for messages, banking, or shopping, users can rely on a single AI-powered interface that handles it all. This not only enhances convenience but also reduces friction in daily digital tasks.
Another highlight was personalization through data-driven insights. Speakers explained how these apps use continuous learning algorithms to tailor recommendations, automate decision-making, and even initiate actions without the user explicitly asking. For example, booking flights, scheduling meetings, or managing finances could soon be handled proactively by these apps.
Security and ethics were also key points. As these apps gain access to more user data, experts at the conference stressed the need for strong privacy frameworks, transparent algorithms, and user control over data usage to ensure trust.
The 2025 36Kr conference positioned AI Super Apps as the future of digital interaction—merging convenience, intelligence, and automation into one platform. With tech giants racing to develop their versions, the coming years may see these apps redefine how we work, shop, communicate, and live.
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